🐝 beehiiv Team Hub

SXSW 2026

📍 Austin, Texas
Team Schedule
Key events and sessions for our group — March 11–15, Austin TX.
Day 1
Wednesday, March 11
8:00 AM
Badge Pick-Up
Bring your confirmation email.
Team To-Do 📋 Additional Registration Info
6:45 PM
Pre-SXSW Tech Mixer
Fareground Austin · 111 Congress Ave., Austin, TX · 6:45 PM – 9:00 PM CDT
Optional Evening Event 📋 Invitation / More Info
8:30 PM
🍽️ Austin Team Dinner
Verbena Food & Drink · 612 W 6th St, Austin, TX 78701 · 8:30 PM – 10:00 PM CDT
⭐ Must Do Event
8:00 PM
International House 2026 | Frequency "After Dark"
The Long Center for the Performing Arts · Austin, TX · 8:00 PM – 10:00 PM CDT
Optional Evening Event 📋 Invitation / More Info
EventBrite ticket should have been emailed to you if you registered.
Day 2
Thursday, March 12
8:00 AM
Badge Pick-Up
Bring your confirmation email.
Team To-Do 📋 Additional Registration Info
10:00 AM
Who Owns the Truth?
Hilton Austin Downtown – Salon A · 10:00 AM – 11:00 AM CT
Tara Palmeri (Journalist) & Imran Ahmed (CEO, CCDH)
Panel of Interest 📋 Session Info
11:30 AM
The Creative Power of Letting Go
Hilton Austin Downtown – Salon A · 11:30 AM – 12:30 PM CT
Kerry Flynn (Axios) & Charlie Engelman (Creator, Odd Animal Specimens)
Panel of Interest 📋 Session Info
2:00 PM
AI Profit Machine House
Bungalow · 83 Rainey Street, Austin, TX · 2:00 PM – 11:30 PM CT
Optional Event 📋 Invitation / More Info
EventBrite will have emailed tickets if you signed up.
2:30 PM
Brazil Creative Economy Meet Up
Hilton Austin Downtown – Room 408 · 2:30 PM – 3:30 PM CT
Event of Interest 📋 Session Info
4:00 PM
Modern Comms Panel + Happy Hour @ SXSW
506 Congress Ave. Suite 300, Austin, TX · 4:00 – 7:30 PM · Hosted at Edelman Austin's rooftop.
Lance / Comms Event 📋 Invitation / More Info
4:00 PM
Asian Creator Economy Meet Up
Hilton Austin Downtown – Room 408 · 4:00 PM – 5:00 PM CT
Jerry Won (World Class Speakers) & Chris Do (The Futur)
Event of Interest 📋 Session Info
5:00 PM
Cocktails & Light Bites with beehiiv at SXSW
Acre 41 (The Otis Hotel) · 1901 San Antonio St, Austin, TX · 5:00 PM – 7:00 PM CDT
⭐ Must Do Event 📋 Invitation / More Info
Lance will share guest list this week.
7:00 PM
SXSW 2026 Innovation Opening Party
Brazos Hall – Innovation Clubhouse · 7:00 PM – 10:00 PM CT
Optional Evening Event 📋 Invitation / More Info
7:00 PM
SXSW 2026 Music Opening Party
Stubb's · 7:00 PM – 11:00 PM CT · Presented by Rivian. Headlined by The All-American Rejects.
Optional Evening Event 📋 Invitation / More Info
7:00 PM
Global Innovation Kickoff Party
Texas Bankers Association · 203 W 10th St, Austin, TX · 7:00 PM – 10:00 PM CDT
Optional Evening Event 📋 Invitation / More Info
10:00 PM
SXSW 2026 Film & TV Opening Party
Fairmont / Palm Court · 10:00 PM – 1:00 AM
Optional Evening Event 📋 Invitation / More Info
Day 3
Friday, March 13
All Day
📰 Inc. Founders House — Day 1 (Fri)
Foxy's Proper Pub · 201 Brazos St, Austin, TX · 10:00 AM – 7:00 PM
Breakfast & lunch, drinks, happy hour, and talks all day.

Highlights:
10:30 AM · Daniel Lubetzky — Building Enduring Value Beyond the Exit
11:15 AM · Female Founders: Unlocking New Paths to Capital
12:00 PM · Bree McKeen (Evelyn & Bobbie)
12:50 PM · Ben Lamm (Colossal Biosciences) — Scaling to $1 Billion
4:15 PM · Brian Kelly (The Points Guy)
5:00 PM · Mark Cuban — In Conversation
5:30 PM · Miles & Margaritas Happy Hour (Capital One Business)
📰 Inc. Founders House 📋 Full Schedule & Info
10:00 AM
🎧 Spotify Lounge — Day 1
Tiger Lilly · 400 Colorado St, Austin, TX 78701 · 10:00 AM – 4:00 PM

Escape the SXSW rush and settle into Spotify's lounge. Expert-crafted drinks, great food, and conversation with a curated community of partners and friends. Drop in, stay awhile, and connect. Spotify team members on hand all day.

You should have received an email confirmation.
🎵 Spotify Lounge (Invitation Only) 🔗 RSVP / Event Details
📍 Located in the heart of downtown Austin, one block from Congress Ave.
All Day
Sam's Club Creator Academy
Austin Marriott Downtown – Waller Ballroom E · 9:00 AM – 6:00 PM CT
Panel of Interest 📋 Session Info
10:00 AM
The Creative Economy is Thriving: Why Founders Keep Building for Creators
JW Marriott – Salon E · 10:00 AM – 11:00 AM CT
Panel of Interest 📋 Session Info
10:00 AM
Rethinking Discovery Algorithms for the Creator Economy
Austin Marriott Downtown – Waller Ballroom C · 10:00 AM – 11:00 AM CT
Taylor Lorenz, Rumman Chowdhury, Drew Rowny (Patreon)
Panel of Interest 📋 Session Info
11:30 AM
The Creative Industry Meet Up
JW Marriott – Room 303 · 11:30 AM – 12:30 PM CT
Event of Interest 📋 Session Info
12:00 PM
The Austin Chronicle's Hair of the Three-Legged Dog Day Party Vol. 11
Hotel Vegas · Austin, TX · 12:00 PM – 4:00 PM CDT
Optional Event 📋 Invitation / More Info
1:30 PM
Match House @ Pershing House — Tyler Denk Fireside Chat
Reception starts at noon · Fireside chat at 1:30 PM · No SXSW badge required
Dylan Wells (Washington Post) moderates. WP Creator is launching their newsletter on beehiiv this month!

⏰ Tyler should arrive by 12:45 PM.
⭐ Must Do Event 📋 More Info
3:00 PM
Austin Current's Civic Creator Convening
Studio 919, The Texas Tribune · 919 Congress Ave., 6th Floor · 3:00 – 5:00 PM (come-and-go)
Co-hosted by beehiiv & Austin PBS. Invite-only happy hour. No SXSW badge required.
⭐ Must Do Event
4:00 PM
AI and the Creator Economy: The New Era of Music Promotion
Downright Austin – Capitol Ballroom E · 4:00 PM – 5:00 PM CT · Presented by Influur
Panel of Interest 📋 Session Info
4:00 PM
Creators Are the New Gatekeepers
Austin Marriott Downtown – Waller Ballroom C · 4:00 PM – 5:00 PM CT
Panel of Interest 📋 Session Info
4:15 PM
📰 Inc. Founders House — Brian Kelly (The Points Guy)
Foxy's Proper Pub · 201 Brazos St · 4:15 PM – 4:45 PM
Built on Points: How Brian Kelly Turned His Passion Into a Powerhouse · Presented by Capital One Business
📰 Inc. Founders House
5:00 PM
The AI x Brand Playbook: Happy Hour
The LINE – Topaz Prefunction Space · 5:00 PM – 6:30 PM CT
Optional Evening Event 📋 Invitation / More Info
5:00 PM
Canada House at SXSW 2026 – Opening VIP Reception
Central District Brewing · 5:00 PM – 7:00 PM CT
Optional Evening Event 📋 Invitation / More Info
5:00 PM
📰 Inc. Founders House — Mark Cuban
Foxy's Proper Pub · 201 Brazos St · 5:00 PM – 5:30 PM
In Conversation with Mark Cuban, co-founder of Cost Plus Drugs · Moderated by Mike Hofman, Editor in Chief, Inc.
📰 Inc. Founders House
5:30 PM
📰 Inc. Founders House — Miles & Margaritas Happy Hour
Foxy's Proper Pub · 201 Brazos St · 5:30 PM – 7:00 PM · Presented by Capital One Business
📰 Inc. Founders House
5:30 PM
Film Happy Hour @ UK House
Palm Door on 6th · 5:30 PM – 7:00 PM CT · Presented by MARS Volume
Optional Event 📋 Invitation / More Info
6:00 PM
Secret Austin Garden Party
Inn Cahoots · Austin, Texas · 6:00 PM – 9:00 PM CDT · Hosted by Fibe, Agree.com & The Hustle.
Optional Event 📋 Invitation / More Info
7:00 PM
Redbreast Unhidden Bar
Powder Room · 7:00 PM – 11:00 PM CT
Back for its second year! Expertly crafted cocktails and tastings with a cinematic twist. Also running Saturday March 14.
Optional Evening Event 📋 Event Info 🔗 Pre-register at redbreastwhiskey.com
6:30 PM
Cloudflare Dinner — Tyler Only
🚌 Shuttle pick-up at 6:20 PM from Austin Convention Center (500 E. Cesar Chavez St.)
Cocktails at 6:30 PM · Dinner seated at 7:30 PM
📍 1201 Westlake Dr., Westlake Hills, TX 78746 (no guest parking)
Check Google Calendar & email invite for full details.
⚡ Tyler Only Event
Day 4
Saturday, March 14
All Day
📰 Inc. Founders House — Day 2 (Sat)
Foxy's Proper Pub · 201 Brazos St, Austin, TX · 10:00 AM – 5:30 PM
Breakfast, lunch, drinks, and talks all day.

Highlights:
10:30 AM · Julia Hartz (Eventbrite) & Ben Van Leeuwen — The Power of a Smart Pivot
12:00 PM · Daymond John (FUBU) — Finding the Human Advantage Through Today's AI
1:00 PM · Tyler Denk — From Reach to Revenue: The Business of Owning Your Audience
1:40 PM · RJ Scaringe (Rivian) — Under the Hood of Building Rivian
3:40 PM · Emma Grede with Lauryn & Michael Bosstick
5:00 PM · Alexis Ohanian & Russell Wilson
📰 Inc. Founders House 📋 Full Schedule & Info
10:00 AM
🎧 Spotify Lounge — Day 2
Tiger Lilly · 400 Colorado St, Austin, TX 78701 · 10:00 AM – 3:00 PM

Back in the lounge all day! Plus, a special fireside chat at 2:30 PM featuring Nick Jonas — kicking off Spotify's 20th anniversary at SXSW. Nick is in town to launch his film Power Ballad. The conversation will explore reinvention, creative risk, and what it takes to build something that lasts.
🎵 Spotify Lounge (Invitation Only) 🔗 RSVP / Event Details
⭐ Fireside chat with Nick Jonas at 2:30 PM · 📍 One block from Congress Ave.
10:00 AM
SXSW Fireside Chat — Tyler Denk & Jasmine Enberg
Austin Marriott Downtown · 10:00 AM
⏰ Tyler & Jasmine arrive to green room by 9:00 AM
⭐ Must Do Event 📋 Session Info
12:30 PM
Inc. x beehiiv Creators Meetup
Inc. Founders House · Foxy's Proper Pub · 12:30 PM
⭐ Must Do Event 📋 Invitation / More Info
1:00 PM
Inc. Founders House Fireside Chat
Inc. Founders House · Foxy's Proper Pub · 1:00 PM
Fireside chat with Inc. Editor-in-Chief Mike Hofman — turning a newsletter into a real business.
⭐ Must Do Event 📋 Invitation / More Info
1:00 PM
🌿 Cocktails on the Grassy Knoll hosted by SSM&L
Lawn of Four Seasons Hotel · 98 San Jacinto Blvd., Austin · 1:00 PM · We're all on the list!
Cool Event
TBD
Tyler & Casey Adams — Podcast Recording at Inc. Founders House
Inc. Founders House · Foxy's Proper Pub · Time TBD
⚡ Tyler Only Event
2:30 PM
A New Era of Brand-Creator Partnerships
Austin Marriott Downtown – Waterloo Ballroom 1 · 2:30 PM – 3:30 PM CT
Panel of Interest 📋 Session Info
2:30 PM
Your First 90 Days as a Creator from Experts at Meta, YouTube & Snapchat
Austin Marriott Downtown – Waller Ballroom C · 2:30 PM – 3:30 PM CT
Panel of Interest 📋 Session Info
3:00 PM
Innovation Clubhouse Rooftop Happy Hour with SXSW London
Brazos Hall · 3:00 PM – 5:00 PM CT
Optional Event 📋 Invitation / More Info
5:00 PM
🍸🏁 SXSW Media & Comms Happy Hour 🏁🍸
IBM AI Sports Club · 5:00 PM – 7:00 PM · Invite-only
Hosted by Sarah Meron (IBM) & Eleanor Hawkins (Axios).
Lance / Comms Event 📋 Invitation / More Info
Evening
The Washington Post x SXSW Executive Dinner — Tyler Only
La Condesa · 400A W 2nd St, Austin, TX 78701
Hosted by Suzi Watford & Dylan Wells (WP Creator)
📧 Check email for official invitation with full details.
⚡ Tyler Only Event
5:30 PM
Film Happy Hour @ UK House
Palm Door on 6th · 5:30 PM – 7:00 PM CT · Presented by MARS Volume
Optional Event 📋 Invitation / More Info
6:00 PM
Secret Austin Garden Party
Inn Cahoots · Austin, Texas · 6:00 PM – 9:00 PM CDT · Hosted by Fibe, Agree.com & The Hustle.
Optional Event 📋 Invitation / More Info
7:00 PM
Muck Rack's "Off The Record" Dinner
ATX Cocina · 110 San Antonio St #170, Austin, TX 78701 · 7:00 PM
👀 Should Check Out
8:00 PM
🎤 Yahoo Scout x SXSW — Jessie Murph Live
Historic Scoot Inn · Doors at 8:00 PM
We are on the list! Yahoo Scout's SXSW weekend takeover — live music and exclusive Austin experiences. Jessie Murph headlines Saturday night.

⚠️ Party registration only · Must be 21+ with valid ID · High demand, limited availability.
👀 Should Check Out — We're on the List 📋 RSVP / Event Info
Day 5
Sunday, March 15
All Day
🧳 Most/Many of Us Depart Today
If you're still in Austin, build your own day using the full SXSW schedule.
📋 Browse the SXSW Schedule
All Day
📰 Inc. Founders House — Day 3 (Sun)
Foxy's Proper Pub · 201 Brazos St, Austin, TX · 10:00 AM – 6:30 PM
Final day — breakfast, lunch, talks, and a closing happy hour (IHG Hotels & Resorts).

Highlights:
10:30 AM · Allison & Stephen Ellsworth (Poppi) — How We Sold Our Company for $1.9 Billion
12:00 PM · Hayley Williams & Brian O'Connor — Going Platinum
2:30 PM · Ben Cohen (Ben & Jerry's) — Protecting Your Vision
4:30 PM · Shay Mitchell (BÉIS)
5:00 PM · Happy Hour (IHG Hotels & Resorts)
📰 Inc. Founders House 📋 Full Schedule & Info
🎵 Music Performances
Thursday, Friday, and Saturday night lineups — search by artist or venue.
Additional Event Info
Happening all day, every day — plus comedy, music, and more to explore on your own.

🎉 Congress Avenue Block Party

Mar 12 – ongoing · 11:00 AM – 7:00 PM CT · 900 Congress Street

The go-to space for all SXSW attendees — complimentary drinks, food, and sponsor swag daily. New for 2026: free and open to the public!

📋 Event Info →

🎵 Global Stage Music Acts

Free live music on the Global Stage at Downright Austin all week — no badge required.

📋 Full Global Stage Schedule →

😂 Comedy Festival

Two main venues — Esther's Follies and The Creek and the Cave — running shows every night. Highlights include Bill Burr, Eric Andre, Chelsea Peretti, UCB's ASSSSCAT, and Dropout Improv.

📋 Full Comedy Schedule →
Selected Shows
Friday, March 13
Monday Morning Podcast: Bill Burr Live
📍 Esther's Follies · All Things Comedy
2:00 PM
Cracked Comedy Club x Netflix's Mating Season
📍 The Creek and the Cave
7:00 PM
FOX Comedy Showcase ft. The Dress Up Gang, Hosted by Bill Burr
📍 Esther's Follies
7:00 PM
My Favorite Lyrics Live with Devon Walker
📍 Esther's Follies
10:00 PM
Saturday, March 14
What Else... With Michael Cruz Kayne ft. Chloe Radcliffe
📍 Esther's Follies · Audible
4:00 PM
Staying Alive with Jon Gabrus & Adam Pally
📍 The Creek and the Cave · SmartLess Media
5:00 PM
Don't Tell Comedy All Stars x Deadline
📍 The Creek and the Cave
7:00 PM
Funny Or Die Approved
📍 Esther's Follies · Funny Or Die & The Stand
8:00 PM
Reductress Live!
📍 The Creek and the Cave
9:00 PM
The Stand Presents
📍 Esther's Follies
10:00 PM
DAD with Devon Walker & Alex English
📍 The Creek and the Cave
11:00 PM
Sunday, March 15
ASSSSCAT
📍 Esther's Follies · Upright Citizens Brigade
4:00 PM
Comic Relief & The Moth Present: Funny Story
📍 The Creek and the Cave
5:00 PM
Gotham Comedy Club Presents
📍 Esther's Follies
6:00 PM
BriTANicK: dummy
📍 Esther's Follies
8:00 PM
Dropout Presents: Dirty Laundry
📍 The Creek and the Cave
9:00 PM
Bombing with Eric Andre
📍 The Creek and the Cave · iHeart
11:00 PM
Maps
Shuttle routes, venue locations, and info booth locations for SXSW 2026.

🚌 SXSW Festival Shuttle Map

Shuttle runs daily 9:30am–2:30am (Fri–Wed). East Austin service starts at 7pm. Questions: 512-893-2302 · shuttles.sxsw.com

Save the shuttle map image as shuttle-map.jpg in the same folder as this HTML file to display it here.

SXSW Shuttle Map

📍 SXSW Venue Map

Downtown and south Austin venues — driven by Rivian.

Save the venue map image as venue-map.jpg in the same folder as this HTML file to display it here.

SXSW Venue Map

ℹ️ Info Booth Locations

Nine info booths across downtown Austin. Most open 9:00am–6:00pm daily.

Save the info booth map image as info-map.jpg in the same folder as this HTML file to display it here.

SXSW Info Booth Map
Info Booth Quick Reference
① Hilton Austin Lobby
500 E 4th St · 9am–6pm
② JW Marriott Lobby
110 E 2nd St · 8am–10pm
③ Marriott Downtown Lvl 2
304 E Cesar Chavez · 9am–6pm
④ Fairmont Level 3
101 Red River St · 9am–6pm
⑤ Downright Austin Lvl 3
701 E 11th St · 8am–10pm
⑥ Omni Downtown Lobby
255 E 8th St · 8am–10pm
⑦ Brazos Hall (Innovation)
204 E 4th St · 12pm–10pm
⑧ 800 Congress (Film & TV)
110 E 2nd St · 12pm–10pm
⑨ Main Merch
513 E 6th St · 10am–8pm